Social Media Goals & Achieving Them  

As a local establishment & institution, the client wanted to use social media primarily as a means to keep its members informed of upcoming events while also keeping the lines of communication open between the club and its patrons. Due to the target audience in question, we chose to focus our energies on Facebook & Google+.

In order to achieve the clients goals we work together with the client to set up their platforms & create content strategies, advising on the best times & days to reach their target demographic. As with all our clients, each month we work off detailed analytics which demonstrates to us which content elicited engagement & which didn’t and from these results we amend any strategy accordingly.

 

Key Achievement’s

All business today is subject to independent reviews online, so we are happy to have achieved a 4.0 of reviews that we encourage from our fans.

 

Launching the Health + Fitness Club Online

We had the opportunity to launch the new health and fitness club addition to the DOOLEYS brand essentially completely through social media.

For months before hand we build excitement & awareness for the clubs opening through the Facebook page, even achieving memberships before the club had been built. We now use this page as a authority on all things health & fitness to place the club as a market leader & we have seen a fantastic response from the community.