Education

Building the next generation of B2B marketers

We mentor university students through the UNSW Career Discovery Mentoring Program and teach ABM, GTM and AI to working marketers through our learning platform, HatIQ.

Recognised for mentoring
UNSW Career Discovery Program Mentor
Nominated, Mentor category 2025
Nominated, Mentor category 2026

UNSW Career Discovery Mentoring Program

Proud UNSW mentors

As mentors in the UNSW Career Discovery Mentoring Program, we work with students exploring careers in marketing, sharing how B2B go-to-market works in practice.

B&T Women in Media Awards

Nominated in the Mentor category, two years running.

Recognition from the B&T Women in Media Awards for our commitment to mentoring in the industry.

2025 Nominee

Mentor category

2026 Nominee

Mentor category

HatIQ

Learn ABM, GTM and AI with HatIQ

Account-Based Marketing

Courses on tiering accounts, personalisation at scale and providing ABM's impact on pipeline.

Go-To-Market

Courses on launching products, entering new markets and aligning sales, marketing and RevOps

AI for Marketing

Courses on using AI across research, conent and campaign operations in B2B teams.

Start learning on HatIQ

Register for upcoming courses on ABM, GTM and AI.