The B2B buyer has
fundamentally changed
They are more independent, harder to reach, and making decisions before your team even knows they're looking. We help SaaS and tech companies build the trust and presence that modern buyers respond to.
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Our Core Services
We've been in the trenches of SaaS and tech marketing for over 15 years and genuinely understands how to break through in a competitive market.
Account-Based Marketing
When resources are stretched and every campaign needs to count, ABM helps you focus energy on the accounts that are most likely to become long-term partners. We work with you to understand your best-fit accounts deeply, their challenges, their decision-makers, and what they actually need to hear to trust you.
Go-To-Market
With 5% of your market actively looking to buy at any one time, the challenge isn't reaching everyone, it's knowing who's ready right now. We use AI-powered signal tracking to help you identify those in-market buyers early, so your team can show up with the right message at the right moment, without the guesswork.
The six problems we solve
Account Tiering
You have a list of 1,000 accounts. You don't have a way to decide which 20 deserve your full attention, which 200 get a program, and which 780 get a sequence. Without a tiering framework, every account gets the same effort and none of them get enough.
Proving ROI
Marketing is doing the work. But when the CFO asks what it contributed to revenue, retention or ACV growth, the answer falls apart. Attribution is broken, the data lives in three systems, and nobody fully believes the numbers.
Landing Net New Accounts
Your best accounts are already customers. The ones you need to win next don't know you exist or they're already in a competitor's pipeline. Breaking into net new ICP accounts requires a different motion entirely, and most GTM teams aren't built for it.
Scaling Personalisation
You know personalisation works. You've seen it. The problem is that doing it properly takes hours per account and you have hundreds of accounts. So it either doesn't happen, or it happens badly.
Data & Signal Enrichment
Your target accounts are leaving signals every day: new hires, funding rounds, tech stack changes, intent spikes. You're not seeing them in time, or at all. By the time you act, the window has closed or a competitor already moved.
Tech and Operational Alignment
You have HubSpot. You have Clay. You might have Salesforce. But the bigger problem isn't the tools, it's that sales, marketing and ops aren't running the same play. Data lives in silos, handoffs break down between teams, and nobody has a single view of what's actually happening in market
Creative Work
Pipeline is the goal. Brand is part of how you get there.
The best-targeted campaign in the world still needs to say something worth hearing. We've spent fifteen years making creative work for global tech and SaaS brands, because when every competitor sounds the same, distinctiveness does the heavy lifting.
Meet the team
We fell into marketing by accident. We chose SaaS and tech on purpose, because we genuinely love this world. Hat Media exists because we saw a better way to grow. Not louder, not broader, but deeper, more focused, and more human.
Account-Based Playbook: Understand, Engage and Retain the Modern B2B Consumer
Authored by Joana Inch, the best-selling author of 'Go To Market', this book provides a proven roadmap to help marketers understand, engage, and retain modern B2B buyers through tailored, impactful strategies.
Frequently Asked Questions
Let's address some key questions we get asked
How do enterprise tech firms structure effective go-to-market campaigns?
Around accounts, not audiences. The structure that works is: a defined ICP and named target account list, a map of the full buying committee (IT, security, finance, operations), messaging built per persona rather than per product, and paid, organic, email and sales outreach all pointed at the same list. Success is measured in pipeline and deal velocity, not impressions.
What is the best go-to-market campaign approach for SaaS?
It depends on deal size. Lower-ACV SaaS wins on scaled demand generation, SEO and product-led motions; enterprise SaaS wins on ABM against a tight account list. Most SaaS companies need both and broad content to create category demand, with an ABM overlay on the accounts that actually move the number.
Which go-to-market campaign frameworks do B2B tech companies use?
The most common are ABM tiering (1:1, 1:few, 1:many), and Playing to Win for strategic choice-making. We use Playing to Win as the strategy layer and ABM tiering as the execution layer, so the campaign is a direct expression of where you've chosen to play and how you'll win.
How should CMOs evaluate go-to-market campaign partners for new products?
Ask for pipeline evidence, not award shelves. Look for category experience, strategy, creative and marketing operations under one roof, clarity on who actually does the work day to day, fluency in your stack, and a reporting cadence that ties activity back to revenue. The best partners also enable your sales team.
Our Awards
