Account-based Marketing that is simple, scalable and accelerated with a social selling method.
As a modern marketer, you find yourself in the hot seat. Now more than ever, it feels harder to deliver high quality leads to the sales team as you're seeing diminishing results from your traditional marketing campaigns.
We've got your back. With our ABM solutions and latest innovative strategies that are proven to create conversations with quality accounts.
As we see it, it's all about the power of quality data, personalised creative and technology.
Why Partner With Us
Consider us to be an extension of your Team or your marketing implementers for time-poor busy executives.
The ABM approach
We have developed an ABM pilot package for organisations wanting to test the waters with this new strategy on a smaller investment. The pilot helps B2B clients to shorten sales cycles and improve ROI and they typically see the value in the first 6-months.
As your team, we will guide you every step of the way on what content is needed for each step of the funnel and collaborate with you during the entire creative process.
Building the ABM target list
In conjunction with the Sales & Marketing teams, we work to identify the first list of target accounts to focus on. This step is crucial! Once we have an in-depth understanding of these accounts, we can then construct your customer journey map and build out a strategy to meet your objectives.
Making an impact
Most organisations have existing content for the initial steps of the ABM approach which allows us to hit the ground running within a few weeks upon an approved strategy. Once we engage our key accounts, we then work on a hyper-personalised creative strategy for all decision makers that helps to secure initial meetings.
We find that integrating Social Selling helps to accelerate these meetings. Note - Video content (which we can shoot and produce if required) performs very well indeed and plays an important role in increasing conversions.
Once we have proven results via intense research and hyper-personalised messaging for your high-value target accounts, the next step is acceleration! The speed of this would depend on the size of the sales team as well as your revenue goals. We use technology that helps to track and report on this every step of the way.