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Demand Generation stands as the cornerstone of achieving sustainable business growth. We've observed firsthand the transformative power of integrating both Pay-Per-Click (PPC) advertising and Search Engine Optimisation (SEO) into your marketing mix.

These strategies, when executed with precision, can significantly amplify your brand's visibility and attract high-quality leads. However, true demand generation success doesn't stop there. It requires a harmonious blend of content marketing, email marketing, social media engagement, and robust analytics to create a comprehensive approach that educates, nurtures, and converts your target audience.

Generating demand is more than a strategy; it's the lifeline that connects your business to its future customers.

Creating Demand for B2B SaaS

Key Considerations

  • DemandGen starts with Understanding Your Audience and taking a deep dive into who your buyers are, their pain points, and their decision-making process.


  • Remember Content is King: Developing a content strategy that addresses each stage of the buyer's journey and creating valuable, relevant content that educates, informs, and engages your audience is imperative.


  • DemandGen utilises a Multi-Channel Approach via a mix of channels (email, social media, SEO, PPC) to distribute your content and engage with your audience. The key is to be where your potential customers are, providing them with the information they need, when they need it.


  • Lead Nurturing is the Cherry on Top: Not every prospect is ready to buy immediately. Implementing a lead nurturing strategy that gradually moves prospects through the sales funnel, using targeted content and personalised outreach successfully keeps the pipeline full.


The B2B Demand Generation Process

Six Steps to Success

975% Increase in Leads

via Demand Generation for Teletrac Navman

This case study explores the journey towards achieving a 975% increase in leads in Australia and a 420% increase in New Zealand, setting new benchmarks for success in the industry.

Challenges Faced

  • Low visibility and brand awareness in a highly competitive market.
  • The need for a strategic approach to penetrate enterprise-level accounts in Australia.
  • Expanding reach & trust in New Zealand.

Our milestones include:

  • 975% Increase in Leads for Australia:

    Within a 4-month period, utilising strategic SEM and SEO initiatives.

  • 420% Increase in Leads for New Zealand:

    Similar digital marketing strategies, but a very different message helped to yield a substantial 420% increase in leads.

  • Enterprise Client Engagement through ABM:

    After this campaign, we launched ABM. The ABM campaign in Australia marked a significant stride towards penetrating the enterprise market, with several high-value prospects entering the sales funnel.

  • Expanded Reach via Employee Advocacy in New Zealand:

    Our innovative employee advocacy program significantly enhanced brand visibility and trust.