While the power of well-crafted written content remains undeniable, a comprehensive content strategy must encompass a diverse array of media. Video, in particular, stands tall as the undisputed king, with a staggering 92% of marketers reporting that it yields a positive return on investment and 96% of marketers believe that video helps users better understand their product or service.

However, a truly effective content strategy extends its reach across various platforms and formats, ensuring a holistic and engaging approach to audience engagement.

Content syndication enables you to amplify your message by sharing it across multiple channels, expanding your brand's reach far and wide. Podcasts offer a unique auditory experience, allowing you to connect with your audience on a personal level, while webinars provide an interactive platform for in-depth discussions and knowledge sharing.

Listen to our latest podcasts:

Using Content for Social? See 7 Social Selling Tips to Drive ROI

3 ways you can use video in your content strategy

  • Thought leadership & ABM campaigns

    Video content is an incredibly powerful way to position yourself as an expert in your industry. We are always creating engaging and impactful video content that positions businesses and business owners as thought leaders.

  • Communicate technical information to a non-technical audience

    Video content allows you to take a creative approach to presenting technical information to your prospects, who may not be as tech-literate as yourselves. This allows you to reduce overwhelm and obstacles to conversion by presenting content in an easy-to-understand format.

  • Behind-the-Scenes Insights

    Offer a glimpse into your company's culture and operations through behind-the-scenes videos, giving your audience a more personal connection to your brand.

The Content Strategy Process

Six Steps to Success

$3.5 million deal via Content

"I learnt all I needed to know by reading that content"

These words resonate with the essence of the digital era—a testament to the profound impact that well-crafted content can have on decision-making and business growth.

In this exclusive case study, we hear from Lenovo's Global Head of Digital as he unveils the pivotal role content played in securing a remarkable $3.5-million deal—a testament to the convergence of strategy, creativity, and digital prowess.

Our milestones include:

  • Demonstrating a tangible return on investment within a span of just 12 months.

  • Earning the distinction of being recognised by LinkedIn's global content evangelist as one of the top 1% of content marketing sites globally.

  • A nomination for the esteemed "Best Content Marketing & Collaboration" award, presented by mUmBRELLA Asia.

  • Attracting and engaging prominent industry influencers to contribute their perspectives to the Tech Revolution.

How VI Technology Company Alcami got to $2M Recurring Revenue

And Sold to a global Titan!


Alcami Interactive (was) a leading on-demand VI technology company that helps emerging, mid-market, and enterprise companies recruit top talent simply and efficiently.

Their cloud-based application accelerated the recruitment process by enabling recruiters and hiring managers to screen a large number of candidates by seeing and listening to candidates’ responses to pre-set questions.

Our Content Marketing Strategy included:

  • Content marketing (podcasts, webinars, eBooks, articles, blogs).

  • HubSpot marketing automation (workflows, lead nurture, landing pages)

  • CRM segmentation and list acquisition, PPC ads, new website, and case Studies.

  • Social media marketing & sales alignment.