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In a market where customer expectations are rapidly shifting, businesses must adapt to stay relevant. Strategic automation, particularly through marketing automation tools, plays a pivotal role in meeting these evolving demands.

Whether it's personalised email campaigns, targeted social media ads, or automated customer support, marketing automation empowers businesses to deliver timely and relevant interactions that meet the digital-first preferences of today's consumers.

Investing in the right tools and technology is the key to ensuring your business operates with utmost efficiency and stays at the forefront of innovation, and continues to meet KPIs.


YOUR CHOICE OF MARKETING AUTOMATION, DATA & PLATFORM TOOLS

Key Creative Considerations

  • Tech Stack Prioritisation: By aligning your marketing automation tools with your organisational objectives, you can empower your team to deliver cohesive and impactful campaigns.

  • Customer-Centric Approach: By adopting an omnichannel mindset and leveraging data-driven insights, businesses can create seamless customer journeys that transcend traditional boundaries and drive long-term loyalty.

  • Orchestration with AI: The importance of AI-driven omnichannel experiences cannot be overstated with a focus on capturing and understanding customer intents and behaviors in real-time.

  • Optimising Self-Service: Addressing the self-service disconnect is imperative for businesses aiming to enhance customer satisfaction and reduce support costs. By implementing cloud-native platforms, companies can provide customers with instant access to relevant content and resolutions, significantly improving the efficiency of self-service interactions.

How it works

Six Steps to Success

idoba

idoba is a technology-informed services company that partners with mining and resources businesses to drive value and sustainable change.

Our scope of work includes Strategic Account-based marketing (ABM) , Content production, Creative concepts, Marketing Automation and video.

Ultimately we help deliver, analyse and report on new opportunities to the sales team. We set up, onboarded and trained this WA organisation on the HubSpot CRM, Marketing & Sales Professional licenses.

Specifically, we are responsible for:

  • Target Account Development: Inclusive of uncovering new accounts. Mapping out Content and Buyer Journey for each stage of the Funnel by common target accounts.

  • ABM Execution: HubSpot engagement programs and automation created to ensure the right content is displayed at the right time.

  • LinkedIn Outreach: sales sequences using our Message Matrix and nominated sales team lead accounts. Includes copywriting for message and execution from personal LinkedIn account.

  • Social Selling: LinkedIn profile improvements for nominated sales team accounts (2) as well as a regular posting strategy and implementation to increase Thought-Leadership status.

  • LinkedIn PPC: Set-up campaigns that follow a funnel approach – Awareness to Consideration to Decision.

  • Awareness Video Content: Identify content pillars/ topics that will engage our ABM Target Accounts.

  • Consideration Video Content: Videos for the consideration phase, in the format of talking heads/ thought leadership.

  • Marketing Automation: HubSpot implementation. Set up marketing and sales funnel including life cycle stages, Account scoring, and sales sequences as per best practice. A Custom Reporting Dashboard to be created will enable all the key ABM metrics, for example, Engaged Stakeholders > Number of Meetings Booked >> Opportunity Accounts > Won Accounts & ROI Estimates v. ROI Actual.