Business-to-business marketing doesn’t have to be boring. Say goodbye to beige corporate marketing and instead catch the attention of your prospects with engaging creative messaging and execution that works harder.

Our Creative Director, Josh Bryer, is a multi-award winning creative with experience at some of the world’s best marketing agencies, and now, you can access his creative genius for your brand by working with Hat Media.

In order to allow our Creative Director to get into his zone of genius we need to get to know your business better. This makes up your client brief. You’ll create the client brief following an initial meeting with our team.


Key Creative Considerations

  • What is the context for your campaign? Why are we doing this?

  • Who do we need to engage? What is your Ideal Client Profile (ICP)?

  • What problem are you solving for your ICP? What insight do you have?

  • What is the opportunity you’re taking advantage of?

Creating Demand for B2B SaaS

How it works

Six Steps to Success

Kineo Courses

Creative Concept for Account-based Marketing

Kineo Courses delivers world-class learning courses that are ahead of the rest.

The Creative Brief

  1. Kineo Courses are ahead of the rest as are crafted by experts, incorporate Adaptics, Contextual Learning and the Courses are visually appealing and memorable.
  2. The target audience is Learning and Development Managers, People & Culture Managers type job roles.
  3. Create a concept that helps the brand stand out in the marketplace as part of an ABM campaign.

The Creative Solution

Designed to be Remembered. Kineo Courses are designed to be unforgettable. With imagery that sticks in your mind long after you've seen it.


Idoba - Creative Concept for Account-based Marketing

Western Australian technology-informed services has some of the smartest people and technology out there.

The Creative Brief

  1. Cutting-edge software products including the DiiMOS platform.
  2. Helping clients navigate complex challenges from boosting productivity at a mine site to meeting ESG goals.
  3. Centre-stage in the energy revolution, mining is expected to meet the world's growing hunger for essential minerals while decarbonising its operations.
  4. Differentiate Idoba within the Mining sector by promoting our innovative, change-making philosophy, and diverse and specialist talent with leading-edge technology.
  5. Transformational and potent thinkers with the technical tools to drive quantum leaps in client performance.

The Creative Solution

A Glimpse Inside Our Mine. Do More with Less.

How does Idoba help you? By mining your data.


Creative Concept for Customer Campaign

As the leading provider of Australia's trucking telematics, the closure of the Telstra 3G network required a creative take on the need for Teletrac Navman customers to swap to the 4G network to keep their disruption to a minimum.

The Creative Brief

  1. Telstra's 3G network is closing in June 2024.
  2. Existing Teletrac Navman customers need to migrate to the 4G network.
  3. The problem is that there is only so much you can say, so need a fun and memorable creative concept.
  4. The concept needs to be campaigned out.

It shouldn't feel like another boring corporate campaign.

The Creative Solution

  1. The Future You character was created: Frankie the Fleet Manager.
  2. Frankie the Fleet Manager has the problem of not migrating explained to him via Future Frankie the Fleet Manager.
  3. Future Frankie arrives via a time wormhole, looking haggard and overwhelmed.
  4. Future Frankie urges Frankie not to mess with the Time-Space Continuum!
  5. We hammed it up.