Creative Thinking

1. Kineo is part of the UK-based City & Guilds group of companies ( which includes Gen2, ILM, The Oxford Group, Intertrain and Trade Skills 4U)
2. Kineo is a global provider of learning solutions.
3. In late 2023, Kineo asked us to launch its ESG suite of courses, globally.
4. The goal is market ownership in ESG off-the-shelf training.

Position Kineo as the premier provider of comprehensive ESG courses.

1. Combine aspirational and tactical messaging.
2. Adhere to a simple, professional and minimalistic aesthetic and messaging in keeping with the ethos of ESG.
3. Creative concept required for the global campaign, launching at TechFest Sydney, in November 2023.

A World of Difference. Kineo makes a world of difference to your ESG knowledge. And a difference to the world.

1. Axcelerate is one of Australia's leading providers of cloud-based training management systems.
2. Specialised SaaS/ ERP solution.
3. Their robust Student Management System (SMS) addresses the challenges education and training organisations face.
4. Increasing market share and growth has Axcelerate's future looking very rosy indeed.

1. Axcelerate turns an organisation's stuttering and disjointed workflows into a streamlined operation.
2. This enables VET training and other organisations to focus on their business of training tomorrow's workers with the future skills they require.
3. Managing the entire student/ learner journey from enrolment to qualification and certification is time-consuming and labour-intensive,
4. The creative concept is required for an Account-based Marketing (ABM) campaign.

Flow. Put your organisation into a state of Flow.

Having Axcelerate enables your organisation to get into a state of Flow and focus on training tomorrow's talent.

1. Idoba is a technology-informed services company that partners with mining and resources businesses to drive value and sustainable change.
2. Cutting-edge software products including the DiiMOS platform.
3. Helping clients navigate complex challenges from boosting productivity at a mine site to meeting ESG goals.

1. Centre-stage in the energy revolution, mining is expected to meet the world's growing hunger for essential minerals while decarbonising its operations.
2. Differentiate Idoba within the Mining sector by promoting our innovative, change-making philosophy, and diverse and specialist talent with leading-edge technology.
3. Transformational and potent thinkers with the technical tools to drive quantum leaps in client perfomance.
4. Creative concept required for an Account-based Marketing campaign and deliverables.

A Glimpse Inside Our Mine. Do More with Less.

How does Idoba help you? By mining your data.

1. Trustwave is a leading global cyber security and managed security services provider, focussed on managed detection and response.
2. The UK team has recently commissioned an in-depth report from the CISO Alliance, on 'How to Speak to the Board.'
3. The goal is to disseminate the Report in a thought leadership style campaign.

1. Create a concept for this campaign. “An umbrella theme would be strong and help to give content bring more impact”
2. Should resonate with CISOs and Heads of Security.
3. The idea should position the report for the in-depth and informative nature of its content that helps CISOs better communicate with their Board in a way that gets better cut through and alignment.

Bridging the Gap. There's no question from the Board, that this Report can't handle.

Critical was the right image of a CISO-type individual on a London bridge.

1. There are numerous Transport Regulatory Programs that run across Australia, largely enforced by the NHVR (National Heavy Vehicle Regulator) and facilitated by the TCA (Transport Certification Australia).
2. To be part of these programs, transport operators need to equip their vehicles with specialty-approved telematics devices and sign up to the program (at a cost), the data from the telematics devices is then shared with the TCA and NHVR.
3. Teletrac Navman’s solutions are approved to be used to enrol in ALL of these programs and we are the market leaders for telematics in Australia.

1. Develop a creative message that positions Teletrac Navman as the best provider to work with to meet regulatory compliance requirements, we need to emphasise that we do so much more than that.
2. It's not just about getting all the gear to be compliant, it’s the improved efficiencies that truly add value.
3. Help the road transport industry meet their regulatory requirements and then think further, about how to improve efficiencies in their entire operation.
4. Get prospects excited about reshaping their operation far beyond compliance.
5. Creative concept for an extensive Campaign.

Truckloads. Beyond compliance, Teletrac Navman does a lot for your business.

Still wondering how much of a difference partnering with Teletrac Navman will make? Truckloads.

1. Telstra's 3G network is closing in June 2024.
2. Existing Teletrac Navman customers need to migrate to the 4G network.
3. The problem is that there is only so much you can say, so need a fun and memorable creative concept.
4. The concept needs to be campaigned out.
5. It shouldn't feel like another boring corporate campaign.

1. 'Do Future You a Favour' concept was given by the client.
2. We needed to create the hero character.
3. Then create an animated video that tells his story as the hero and the guide.
4. Creative proposition: Don't put it off any longer, migrate now and help future you.
5. Ham it up!

1. The Future You character was created: Frankie the Fleet Manager.
2. Frankie the Fleet Manager has the problem of not migrating explained to him via Future Frankie the Fleet Manager.
3. Future Frankie arrives via a time wormhole, looking haggard and overwhelmed.
4. Future Frankie urges Frankie not to mess with the Time-Space Continuum!
5. We hammed it up.

1. Kineo Courses is an Australian company that provides organisations with online training courses.
2. They have hundreds of courses created by Kineo Courses subject matter experts in workplace training and development.
3. Courses are created for specific industry verticals such as healthcare, aged care and hospitality.
4. ABM is used for large clients.

1. Kineo Courses are ahead of the rest as are crafted by experts, incorporate Adaptics, Contextual Learning and the Courses are visually appealing and memorable.
2. The target audience is Learning and Development Managers, People & Culture Managers type job roles.
3. Create a concept that will help the brand stand out in the marketplace as part of an ABM campaign.
4. Launch 2024.

Designed to be Remembered. Kineo Courses are designed to be unforgettable. With imagery that sticks in your mind long after you've seen it.

Creative concept for Account-based Marketing (ABM).

1. Subbie Me is a marketplace for the Trades industry.
2. It is an App that connects contractors with subcontractors.
3. Easily browse tradies in your area, read their reviews and then connect with work opportunities.
4. B2B but needed to be promoted in a B2C style to resonate with the target audience.

1. Grow Digitally approached us to create the concept and shoot the videos for their client, Subbie Me.
2. The hiring of subcontractors in 2020 was mainly through word-of-mouth and who you knew.
3. The creative needed to speak to the tradies and have them download the App and start to use it to find work and give work.
4. Different video executions are needed to target subcontractors and also contractors.

Free to Get on with the Rest of your Day.

Video: A suite of 12 stories were shot and produced on location in Sydney.

Most B2B Case Studies are fairly formulaic and don't get the attention they probably really deserve.

We asked ourselves the question - what if we add a creative concept to wrap around the Case Study?

Hat Media has excellent clients that we love working with, but what do they think about us?

What if we asked questions and recorded their answers, as we know video works so much better than the spoken word to achieve cut-through.

But how best to achieve to get cut through for the case study, so people watch and stay engaged through to the end?

If The Hat Fits: Gameshow-themed and inspired Case Study.

We created a Zoom-inspired (the clients are not in Sydney) virtual video background, with our CEO Nigel as the game show host asking a series of 'hard-hitting' questions designed to elicit honest answers about how it was to work with Hat Media. Did the Hat fit?