Account Based Marketing
It's about creating meaningful connections via personalised experiences
With ABM, we employ tailored campaigns that hone in on key accounts, allowing for highly personalised and impactful engagement with your most valuable clients. This approach not only enhances your ability to secure and nurture existing client relationships but also extends its effectiveness in acquiring net new clients.
Moreover, ABM is further complemented by the integration of social selling tactics. By harnessing the power of social media platforms and leveraging them as valuable touchpoints, we can expand your reach and deepen engagement with decision-makers within your target accounts.
Account-Based Playbook:
Understand, Engage and Retain the Modern B2B Consumer
Authored by Joana Inch, the best-selling author of 'Go To Market', this book provides a proven roadmap to help marketers understand, engage, and retain modern B2B buyers through tailored, impactful strategies.
$66million via Account-Based Marketing for Lenovo
Tech Revolution stands as a trailblazing digital content platform created for Lenovo with Intel as a partner. It was curated for the mobile era, dedicated to furnishing IT decision-makers throughout the Asia-Pacific region with the latest tech insights.
Our milestones include:
- Demonstrating a tangible return on investment within a span of just 12 months.
- Earning the distinction of being recognised by LinkedIn's global content evangelist as one of the top 1% of content marketing sites globally.
- A nomination for the esteemed "Best Content Marketing & Collaboration" award, presented by mUmBRELLA Asia.
Cracking the ABM Code!
ABM feels broken. ICPs miss the mark. Intent data feels like noise. Personalisation looks cookie-cutter—or drains your team.
This interactive webinar shows you how to fix it and scale ABM without the chaos. Expect live demos (including Clay in action), practical frameworks, and audience-driven Q&A tackling your real pain points.
You’ll learn:
- How to build ICPs that actually stick (Clay demo).
- The 5 intent triggers worth acting on today.
- A live Clay workflow for 1:few and 1:many plays.
What does an account-based marketing strategy include?
Workshop with all business stakeholders (across multiple teams) to identify key target accounts, both new and existing within your CRM.
Deep dive into the individual decision makers associated with target accounts including understanding their buying intentions and motivations.
Content marketing audit: identifies gaps in your current content marketing
Development of an ABM strategy overview and delivery plan.
Key Considerations
1:1 ABM - this hyper-personalised approach to targeting high-value accounts typically involves delving into existing account relationships.
1: few ABM - is a targeted approach that aims to secure net new clients by focusing on a small, curated group of prospects and delivering highly personalised marketing efforts to nurture and convert them into clients
1:Many ABM - is a strategy primarily geared towards landing net new clients by focusing on a select group of prospects and tailoring marketing efforts to their specific needs and interests.
The Hat Media ABM Process
Six Steps to Success
Market Research
Research your TAM and Ideal Client Profiles to determine specific ABM strategies and Tiers.
Asset Analysis
Determine what we have in our toolbox: We analyse all your tech data to find re-engagement opportunities, content that can be repurposed and see where the gaps lie
Team Alignment
Sales, Marketing, and Customer Success teams - all working together to achieve common goals. We make this happen.
Creative Concepts
Because they help to breakthrough a crowded marketplace and communicate key messages seamlessly.
Strategy
Armed with data, creative concepts, and team input, we put together the high-level strategy for the first
Implementation
Our team of specialised experts work together with your team to toll out this strategy, define success and SCALE