Account Based Marketing Best Practices
Account-based marketing has the power to transform the way you attract large clients to partner with you.
More than 95% of marketers believe ABM has a higher ROI than other marketing efforts, while 85% believe it's more successful in retaining current customers. But that's only true if it's done right.
The Account-based Marketing (ABM) eBook covers the following topics:
- Building Account-Based Marketing Strategies With Best Practices in Mind
- Identify the Right Accounts and Leads
- Nurture Leads Through Personal Messages
- Leverage Hyper-Personalised Content
- Listen to Key Stakeholders
- Integrate Storytelling into Your Messaging
- Consider the Power of Multi-Origin Messaging
