Hat Media Resources

Fynn Glover of Schematic on willingness-to-pay conversations, feature flagging as a pricing tool, and the mistake that capped his first company.

Bill Wilson of Pace Pricing on transparency, value metrics and net revenue retention. McKinsey puts a 1% pricing gain at 11% more profit.

James Wilton of Monevate on the five models reshaping SaaS pricing, and why the most expensive mistake is the one nothing alerts you to.

A procurement exercise that behaves like a hiring decision. What to examine before you sign, in the order worth examining it.

How a headless CMS, React and a global CDN work together, with real Lighthouse improvements from Airport Link, QSN Health and others.

Selected for HubSpot's Partner Advisory Council on the AI track, and what we intend to argue for on behalf of scaling SaaS businesses.

Tom Larter of WithYouWithMe on hiring for potential over pedigree, the one-page strategy, and why shrink-to-grow was the right call.

Jordan of LoopLogix on the co-ordination tax, testing under load, and why implementation is a change project before it is a software project.

Tony Yang of Mucker Capital on message-market fit, what product-led growth actually means, and why teams fill the funnel instead of fixing it.

ABM inverts the funnel: fewer accounts, far more effort each, and a return that justifies it. What the engagement looks like phase by phase.

Rachael McBrearty of Evisort on designing customer success for growth rather than defence, and why onboarding decides the relationship.

Arjun Sundararajan of Zync AI on why people buy from people, and why most executives quit podcasting around episode four.

Stanford research puts stories at 22 times more memorable than facts. Abhishek Saikia of KushoAI on turning an origin story into positioning.

Keith Tan of Zeemart on why stripping the jargon was the creative act, and how creative work outperforms when features look identical.

Hat Media wins Most Innovative Marketing Professional and Thought Leader of the Year, and what sits underneath both categories.

Angus Stevens of Start Beyond on why immersive tech works: less about the technology, more about storytelling, focus and strategic discipline.

Frameworks from the Microsoft Reactor session: nail positioning first, align sales and marketing early, and choose tools that simplify.

Sam Zammit of Karmo on non-linear careers, staying in love with the problem, and why category creation is marketing's real job.

Nielsen puts trust in earned media at 92%. Kate Bradley Chernis of Lately on why employees outperform campaigns in complex sales.

Most marketing managers aren't short of ideas, they're short of room. What a specialist partner adds beyond extra hands.

Australia's SaaS market has stopped being a follower market. What a specialist agency adds, and the question to ask in the first meeting.

The expensive part of an event is the fortnight afterwards. How to build a post-event workflow before you go, so badges become relationships.

Stephanie Clapham of Latana on why traditional brand trackers fail modern teams, and how to build measurement your board will actually act on.

Two structural reasons teams fall short: sales and marketing working in silos, and sales tactics that never caught up with how buyers now buy.

Jeff Greenfield of Provalytics on why last-click broke, what replaced it, and how to measure marketing without tracking individuals.

Geoff McDonald of Ambassador on why retention belongs in product, marketing and support from day one, and ten ways to act on it.

You have the target list. Getting them to move is another thing entirely.

By the time they fill in the form, they’ve already picked someone.

Activity is high, the board wants revenue, and nobody agrees where it came from.

CMOs are putting 15% of budget into AI while only 30% are ready to scale it. The gap isn't skills, it's the data your tools are being asked to run on.

Customer advocacy is the least resourced growth channel in B2B, and this is how to build one from the customers you already have, without a budget line.

89% of B2B marketers now use AI for written content, yet only 39% report better performance. Volume was never the bottleneck, and distinctiveness is.

Naming your target accounts is the easy part. How to match effort to account value, multi-thread properly, and measure engagement at the account level.

94% of buying groups rank their preferred vendors before contacting any of them, and the research window is shrinking. Four practical ways onto the list.

Board pressure to prove marketing's value jumped from 33% to 50% in a year. Proving your contribution is an agreement problem, not a modelling problem.

How TheySaid's Lihong Hicken turns customer insight into SaaS growth.

How Evisort's Rachael McBrearty turns customer experience into a growth engine.

How N Squared built a profitable, remote-first SaaS company without VC funding.

Mario’s journey began with the inception of Vengreso, a name creatively derived from the Spanish language.