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Account-based Marketing for Scale-ups Webinar

We hope you find this webinar insightful. You can also grab our guide on a similar topic here. 

It's time to change the sales and marketing alignment conversation...

There's no doubt that sales and marketing alignment works.

This is why it's so surprising that there's a 36% sales and marketing alignment gap.

Most organisations have primarily focused on sales and marketing teams collaborating on lead volume targets and lead qualification criteria for a long time.

And while this is effective to some extent, it doesn't go far enough.

For account-based marketing to work, the marketing teams need to move further down the sales funnel, while sales need to pay close attention further up the funnel to gain the benefits of digital/social selling.

Download a copy of Accelerating your account-based marketing strategy with social selling and learn:

  • Sales and marketing alignment, why it matters, and how to align your teams
  • Why is account-based marketing so much more important now
  • How to have effective sales conversations
  • The 5 essential steps to follow