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Exploring Webinar Marketing on SaaS Sessions

In this episode, we dive into the world of webinars and look at how organisations can use it to generate qualified leads. She shares some great beginner tips and how to get most out of the channel by optimising different stages of the webinar.

Key Takeaways

  • To ensure maximum attendance, don’t forget to set up reminder emails at regular intervals (1 day before, 30 mins, etc.)
  • Getting people from different backgrounds on your webinar helps showcase the same topic from a different angle.
  • Rather than selling your product in a webinar, focus on solving customer’s problem first.