Account-Based Marketing and AI
AI agents, enrichment, and intent data to turn insights into relevant, timely action
Account-based marketing is evolving fast and AI is leading the charge. With 91% of buyers more likely to engage with vendors who educate them and 80% of marketers saying personalisation improves results, the challenge is scaling relevance without losing the human touch.
That’s why tools like Clay are transforming ABM by combining AI, enrichment, and intent data to automate insights, boost deliverability, and help teams act on the right signals at exactly the right time.
Webinar | Cracking the ABM Code:
How AI and Clay Are Redefining Account-Based Marketing
Account-Based Marketing (ABM) has always promised precision. The idea that marketing and sales teams can finally align, focus, and act on the accounts that matter most. But for many marketers, that promise still feels out of reach. Data is messy. Intent signals are vague. Personalisation feels impossible to scale.
That’s why our team set out to crack the ABM code. In our recent live webinar, “Cracking the ABM Code,” we demonstrated how the right blend of AI, automation, and Clay can transform how you identify, engage, and convert your ideal customers at scale.
Account-Based Playbook:
Understand, Engage and Retain the Modern B2B Consumer
From Joana Inch, best-selling author of Go To Market, this book reveals how today’s smartest marketers are combining data, AI, and account-based strategy to target, engage, and retain the modern B2B buyer.
Packed with insights from real campaigns and new-era tools, Account-Based Playbook is your blueprint for building intelligent, scalable, and human-centred ABM programs that actually deliver results.
Inside Clay’s AI-Powered ABM Workflows
1. AI-led ICP Development
Clay’s AI agents analyse hundreds of signals from company headcount to tech stack to help you identify which accounts actually match your ideal customer profile.
2. Dynamic Intent Signals
Clay constantly monitors activity across your target accounts, surfacing the signals that matter most such as new hires, funding rounds, competitor engagements, job postings, and past champions moving roles.
It’s intent data reimagined in real-time, relevant, and ready to act on.
3. Hyper-Personalisation at Scale
Clay’s AI writes context-aware messages that speak directly to each account’s current challenges.
It can even generate one-to-one landing pages, email sequences, or slide decks tailored to each company, automatically.
4. Seamless GTM Integration
Push everything into your CRM, email sequencer, or ad platform with a single click.