It's time to change the sales and marketing alignment conversation...

There's no doubt that sales and marketing alignment works. This is why it's so surprising that there's a 36% sales and marketing alignment gap. Most organisations have primarily focused on sales and marketing teams collaborating on lead volume targets and lead qualification criteria for a long time. And, while this is effective to some extent, it doesn't go far enough.

For account-based marketing to work, the marketing teams need to move further down the sales funnel, while sales need to pay close attention further up the funnel to gain the benefits of digital/social selling. So, basically, both teams need to nurture and target the whole buyer journey as opposed to specific sections.

Download a copy of our guide: Accelerating your account-based marketing strategy with social selling. We cover:

• Sales and marketing alignment, why it matters, and how to align your teams
• Why is account-based marketing so much more important now
• How to have effective sales conversations
• The 5 basic steps to follow