Generating $66 Million with ABM

Account-Based Marketing for Lenovo

We built a mobile-first digital content hub designed to connect directly with IT decision-makers in mid-sized businesses. The goal? To give them the kind of tech insights they actually cared about, not just another sales pitch disguised as content. Our strategy combined:

• Strategic ABM to zero in on Lenovo’s highest-value accounts.
• Content strategy and hub design to make Tech Revolution the go-to destination for thought leadership.
• Social selling and influencer engagement to get the right voices and audiences talking.

Book an ABM Call

I've had the pleasure of being a client of Hat Media's and what I was really drawn to is their mindful approach. Immediately you are able to relate and connect with Jo (Head of ABM) and that lends itself to a positive foundation for a solid relationship. Jo is a visionary, constantly thinking and considering 'what's next'.

Charis Jamieson, AP Commercial Marketing Director at Lenovo

The Results

The campaign achieved a consistent 25% month-on-month growth in new subscribers, successfully attracted key industry influencers to contribute to the Tech Revolution hub, and delivered a measurable $66 million in revenue within the first 12 months.

Beyond the numbers, the initiative helped Lenovo solve a long-standing challenge — connecting meaningfully with IT decision-makers across diverse markets in Asia-Pacific.

By combining Account-Based Marketing with a content-led approach, Lenovo was able to move from transactional engagement to trusted relationships that drove real business outcomes.

Book an ABM Call

I have worked with Joana at Hat Media in the last couple of years and she is a dedicated and forward-thinking digital leader who has an expansive knowledge in her field. Her ingenuity and comprehension of change requests proved her to be insightful and capable of adapting easily with a desire to produce quality work. I learned a lot from her as a digital marketer and she will definitely be an inspiration to anyone who has a chance to work with her!"

Eileen Tai, AP Commercial Digital and Social Marketing Senior Specialist at Lenovo