Meet the Team
Background
Over 20 years of experience leading go-to-market strategy for SaaS and B2B tech companies.
Nigel is the CEO and co-founder of Hat Media, and the strategic lead behind one of Australia's specialist go-to-market agencies for SaaS and B2B tech. He works with growth-stage, VC-backed SaaS businesses and global technology organisations at high-stakes moments: new product launches, APAC market entry, and scaling revenue across regions. At Hat Media he has formalised that experience into the Buyer-Led Growth System, which aligns marketing, sales and leadership around how buying committees actually decide — reducing uncertainty and shortening time to revenue.
Nigel's Core Expertise
Buyer-Led Growth System
Designing the operating model that aligns marketing, sales and leadership around how buying committees actually decide, reducing uncertainty and shortening time to revenue.
APAC Market Entry
Nigel has guided global tech organisations into APAC with trusted local expertise and world-class, multi-market ABM delivery.
Go-to-Market Strategy
Nigel architects high-stakes GTM programs for growth-stage and VC-backed SaaS businesses from product launches to revenue scaling across regions.
"If you have the right list, you will have a successful campaign. If you have the wrong list, you're just spraying it out there."
Resources
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