Meet the Team
Background
Senior Developer building the platforms, integrations and tracking behind Hat Media's client work.
Simon Turk is Senior Developer at Hat Media, responsible for the build and integration work underneath client websites and marketing platforms. That means Webflow and Sanity front-ends, tracking and conversion infrastructure, and the connections between CMS, CRM and analytics that decide whether a marketing programme can actually be measured. He is currently lead developer on Includ, a new venture in the Hat Media group. His work tends to be the part clients never see and always feel: a form that fires the right conversion event, a component content teams can update without a developer, structured data that makes a page legible to search engines and answer engines alike.
Simon's Core Expertise
Platform & Front-End Build
Simon builds the front-ends behind Hat Media client sites in Webflow and Sanity, designed so content teams can update them without needing a developer.
Tracking & Conversion Infrastructure
Simon wires conversion events, GA4 and CRM together so marketing performance can be measured accurately rather than estimated.
Systems Integration
Simon connects CMS, CRM and analytics into systems that keep data consistent across platforms, and is lead developer on Includ.
"If the tracking is wrong, every number after it is a guess."
Resources
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