ABM Services for Enterprise Software Teams
Hat Media is a specialist account-based marketing agency for B2B SaaS and enterprise technology companies. We plan, run and optimise ongoing ABM programs that focus your team on the accounts that matter, align marketing and sales around a shared plan, and report on pipeline, not vanity metrics.
Account-Based Playbook: Understand, Engage and Retain the Modern B2B Consumer
Authored by Joana Inch, the best-selling author of Go To Market, this book provides a proven roadmap to help marketers understand, engage, and retain modern B2B buyers through tailored, impactful strategies.
Get the Account-Based Playbook
A practical roadmap for understanding, engaging, and retaining the modern B2B buyer.
Why Enterprise Software Teams Choose a Specialist ABM Agency
Selling enterprise software is different. Deals involve large buying committees, long evaluation cycles, technical scrutiny and procurement hurdles. Broad-reach campaigns built for lead volume rarely move those deals forward, and generalist marketing support often stops at the top of the funnel.
Among account-based marketing agencies, Hat Media focuses on B2B technology marketing. We work with SaaS and enterprise tech teams across Australia and APAC who need more than a one-off campaign. They need an always-on ABM program that sales trusts and leadership can measure.
What sets our ABM service apart:
- Built for enterprise software marketing: We understand technical buyers, complex stakeholder maps and long sales cycles.
- Ongoing programs, not one-off pushes: Account-based marketing programs that run, learn and improve quarter on quarter.
- Sales alignment by design: Shared target lists, shared messaging and shared reporting from day one.
- Measurable pipeline impact: Every program reports on account progression through to opportunities and revenue.
What Does an Account-Based Marketing Agency Do?
An account-based marketing agency helps B2B companies win and grow high-value accounts by focusing marketing and sales effort on a defined list of target organisations. That includes selecting and tiering accounts, mapping buying committees, creating personalised content and messaging, orchestrating engagement across channels such as LinkedIn, ads, email and sales outreach, and measuring results at the account level: engaged stakeholders, meetings, opportunities and revenue.
Built for B2B SaaS and Enterprise Tech Marketing Leaders
SaaS Teams Moving Upmarket
You're shifting from mid-market to enterprise and need a repeatable way to break into larger, more complex accounts.
Enterprise Tech with Long Cycles
Your deals take months and involve many stakeholders. You need to stay present and relevant across the whole journey.
Teams Expanding Across APAC
You're entering or growing in Australia and Asia-Pacific and need focused account programs in new markets.
Leaders Accountable for Pipeline
Your board and sales team want to see marketing's contribution to pipeline and revenue, not just leads and clicks.
What's Included in Our Account-Based Marketing Programs
Every program is tailored to your market, sales motion and tech stack, but these six building blocks form the core of how we run ABM for enterprise software teams.
Precise Account Targeting
We define your ideal customer profile with you, then build and tier a target account list using firmographic, technographic and intent data, so effort and investment match each account's potential.
Buying Committee Mapping
We identify the economic buyers, champions, technical evaluators and influencers in each account, and what each of them needs to hear to move forward.
Messaging and Content by Account and Role
Using our Message Matrix, we build messaging and content for each tier and buying role, from thought leadership and video for awareness to tailored proof points for consideration and decision.
Multi-Channel Orchestration
We coordinate LinkedIn advertising, social selling, sales outreach sequences, email nurture and events so each account experiences one connected story rather than scattered campaigns.
Sales Alignment and Enablement
Marketing and sales work from the same account list, the same signals and the same plan. We set up shared views, agreed handover points and sales plays so outreach happens at the right moment.
Measurement and Optimisation
We build account-level reporting that tracks progression from engagement to revenue, then use it to refine targeting, messaging and spend every quarter.
Reporting That Shows How Accounts Move
Our ABM programs are measured on account progression, so marketing and sales leaders can see exactly where momentum is building and where it's stalling.
Engaged Stakeholders
People in target accounts actively engaging with your content and outreach
Meetings Booked
Conversations opened with the buying committee
Opportunity Accounts
Target accounts with qualified pipeline in your CRM
Won Accounts & ROI
Closed revenue, with ROI estimates tracked against actuals
Specialist ABM Service Providers vs Other Options
There are plenty of SaaS marketing agencies and ABM service providers to choose from. Here's how the main options typically compare for enterprise software teams.
| Option | Typical Strength | Common Gap |
|---|---|---|
| Specialist ABM Agency | Deep ABM expertise, account-level strategy and reporting, sales alignment built in | Works best with an engaged sales team and agreed target list |
| Generalist Digital Agency | Broad channel execution and creative capacity | Often optimised for lead volume rather than account progression |
| In-House Team Only | Strong product and customer knowledge | Limited bandwidth, tooling and ABM experience to scale programs |
| ABM Software Alone | Data, intent signals and account insights | Needs strategy, content and people to turn insight into pipeline |
.png)
.png)
.png)
Hat Media sits on HubSpot's Partner Advisory Council — a select group of partners shaping the platform's roadmap, with a particular focus on AI-driven innovation for ABM and beyond.
$66 Million via Account-Based Marketing for Lenovo
Tech Revolution stands as a trailblazing digital content platform created for Lenovo with Intel as a partner. It was curated for the mobile era, dedicated to furnishing IT decision-makers throughout the Asia-Pacific region with the latest tech insights.
Revenue influenced via ABM
To demonstrate tangible ROI
Of content marketing sites globally
Our milestones include:
- Demonstrating a tangible return on investment within a span of just 12 months.
- Earning the distinction of being recognised by LinkedIn's global content evangelist as one of the top 1% of content marketing sites globally.
- A nomination for the esteemed "Best Content Marketing & Collaboration" award, presented by mUmBRELLA Asia.
Learn More Before You Launch
Cracking the ABM Code!
Watch the full webinar on making ABM measurable and repeatable.
6 Best Practices to Elevate Your Account-Based Marketing
A free guide to sharpening targeting, personalisation and measurement.
idoba: An Ongoing ABM Program in Mining Technology
idoba is a technology-informed services company that partners with mining and resources businesses to drive value and sustainable change. Our scope of work includes Strategic Account-Based Marketing, content production, creative concepts, marketing automation and video, helping deliver, analyse and report on new opportunities for the sales team.
- Target Account Development: Uncovering new accounts and mapping content and the buyer journey for each stage of the funnel.
- LinkedIn Outreach and Social Selling: Sales sequences built on our Message Matrix, plus profile and posting strategy for nominated sales leaders.
- Funnel-Based LinkedIn PPC and Video: Awareness and consideration content designed to engage target accounts.
- HubSpot Implementation and Reporting: Lifecycle stages, account scoring, sales sequences and a custom ABM dashboard.
More on Account-Based Marketing
ABM Services: Frequently Asked Questions
How do I choose between account-based marketing agencies?
What's the difference between ABM service providers and SaaS marketing agencies?
Is ABM right for enterprise software companies?
Do you run one-off ABM campaigns or ongoing programs?
How do you align ABM with our sales team?
How do you measure the pipeline impact of ABM?
Which platforms do you work with?
Do you work with companies outside Australia?
Ready to Build an ABM Program That Drives Pipeline?
Bring your target accounts and growth goals. We'll show you how a specialist ABM program could work for your team.
Our Awards
